Google’s search engine algorithms are important on many counts. While all web developers know the basic SEO strategies, businesses need to be aware of how Google wants them to behave. Mostly, the trend is of businesses look at exploring White Hat SEO, or SEO through ethics that Google approves, in a better way. The latest Google update just reinforces Google’s dominance in the search engine market. The Google Penguin update, for instance, was aimed at filtering spammy content and ensuring that quality content rank higher. Now, we see that Google has introduced the Mobilegeddon update that is rewarding websites, which are mobile friendly. In fact, there is one interesting point that I would want to mention here. As early as 2013, Google’s Matt Cutt had stated how the company will now penalize companies with slower page loading times. Yes, Google’s plan to move in this direction was evident for some time now – it was not a matter of if but when. What Does The Mobilegeddon Update Mean? The Mobilegeddon update is aimed to reward businesses with sites that are mobile friendly, helping them get better rankings in search results and be featured more prominently. The change, effective from April 21, means that you will have to design a mobile friendly site sooner than later if you want to stay in the competition. The update seems to be much more important than all Google updates till date, including Google Panda and Penguin. Those in the web developer world would know that when these two updates were introduced, the rankings of many websites changed drastically – many for the worse....
