By the end of 2015, the U.K IT and Services market is expected to be worth £43 billion. SaaS model will play a pivotal role in this mammoth growth Traditional on-premise applications are passé. We have been in the industry for quite a few years and never before has the gap between SaaS and other software delivery models been so wide. Companies that are looking to increase security and drive in productivity aiming to get access to enterprise grade applications. From helping employees collaborate better with the help of Cloud to coming out with applications to interact with customers, these apps can help increase efficiency and better sales targets. Having delivered many SaaS and B2B apps in the recent past ourselves, we know that it’s an exciting world out there. Predicting the trends So, what does 2015 have in store for us? Going by the current trends, we will see a lot more of Software-as-a-Service this year. Some of the major trends are visible. For instance, since last year there is a growing demand for vertical SaaS, or solutions to particular industries that mainly include healthcare and financial services. This goes against the traditional norm of growth of horizontal SaaS that were mainly solutions used by sales and HR. The ACG report corroborates this. The report also states how SaaS models are targeting individual users to form enterprise-wide deals. Here is what happens – SaaS vendors woo in a few employees with what they offer. This in turn leads to potential enterprise deals as employees understand how productivity is affected. The tactic, similar to the freemium model, will see...
