Have you been keeping track of the leading eCommerce platforms that have emerged in recent years for businesses? If yes, then Magento is sure to figure in that list of popular eCommerce solutions that have made lives easier for businesses to go online with their products or services. Magento has been known to help businesses seamlessly build an online store across any category, customise it as per their changing needs, attract more customers and generate better sales. This open source Content Management System (CMS) has been constantly evolving with new solutions and tools, due to which it has been trusted and utilised by more than 240,000 businesses across the globe. This number is estimated to rise by leaps and bounds in the coming years as the demand for eCommerce increases. So let’s check out the advantages offered by Magento, especially for small businesses, and compare it to other eCommerce platforms or CMSs. 1. A Customisable Open Source Solution Magento (Community Edition) is open source and can be downloaded for free. Once installed, you are not restricted to the standard templates, but you can customise it as per the dynamic requirements of your business. Image credit: Flickr You can boost your eCommerce store with several new features and functionalities by installing Magento extensions that are available at the Magento Connect marketplace. For small businesses, this customising option is pretty handy since the eCommerce needs of these businesses may be pretty specific. 2. Strong Community Support To enjoy a smooth experience with any new tool or CMS, like Magento, that you haven’t used before, you will always feel the need to have...
First launched in 2008, Magento is arguably one of the most popular and widely used eCommerce platforms that powers hundreds of thousands of online stores, and can be downloaded for free. Tailored according to your specific eCommerce needs, this open source platform offers maximum performance and scalability, with advanced out-of-the-box capabilities, packed in a bundle of multiple editions two of which are Magento Enterprise and Magento Community. Aside from the fact that one is free and the other is not, both Magento editions seem equally beneficial. Some businesses, however, prefer one to the other. So, what is the difference between the two, what features does one have, that the other doesn’t, and how they perform against each other on different parameters is what we’ll discuss in detail today. The purpose of this comparison is to ascertain which version is suitable for your organisation depending on what stage it is in, and future requirements. Size of the Business The first and perhaps the most important differentiator between the two Magento editions are the size and scale of the business. Consider the amount of sales you make every month, the size of the inventory, the number of SKUs, and the market growth your business is experiencing. With faster indexing process, speedy checkout feature, ability to handle large number of products, flexibility and better support for international business, Magento Enterprise is a real game changer in this scenario if you have lots of products or inventory. Modular Code Base On a core, technical level, though, those of you who are not afraid to get their hands dirty building and maintaining a website,...
The use of mobile apps and mobile websites on portable devices, from smartphones to tablets, is on the rise. In tandem is the tremendous growth of mobile commerce, often referred to as mCommerce. Many retailers recognise the enormous economic opportunity online, but are without an appropriate strategy to capture a significant portion of those mCommerce transactions. Fortunately, eCommerce industry leader Magento now offers a number of mobile solutions. With the help of a trusted and capable eCommerce Development partner, along with some amazing plug-ins and tools out there, it is now easy to customise these solutions. That means it is now easier for you to fit in perfectly in your customers’ mobile life style in a way just as you want. Magento is owned by eBay, and is the preferred eCommerce and mCommerce solution for more than 240,000 merchants worldwide. What Is Magento Mobile? Magento has risen rapidly in popularity to establish itself as the third most popular eCommerce solution in the UK, United States and Canada. Magento mobile solutions allow retailers to provide their customers with a comprehensive online shopping experience. In fact, Magento responsive designs represent 34 per cent of all responsive eCommerce websites in the Alexa 1M. Why Is mCommerce Important? To answer this question, we would rather have the numbers talk. Here are some quick facts that are no less than eye openers while we talk about mCommerce: The number of global smartphone users will approach 2 billion in 2015 Mobile phone penetration has climbed to a global average of 93 per cent mCommerce sales accounts for around a whopping $58.5 billion in annual The choice for retailers...
