An organization’s website has gradually become the face of its branding. In the current mobile technology boom, it is crucial to integrate the website for mobile use. Mobile is only going to grow from here in terms of technology and hence web and mobile integrations are going to be all what it takes to justify digital investments. The mobile has allowed people to build their own customizable and personalized space. People use mobile devices for variety of reasons from finding jobs, to searching for colleges, to making banking transactions, to locating the nearest ATM. Web and Mobile Integrations are Saving the Day but What is Making this Integration Possible? Web services or API is the key to such developments. Let us try to understand how enterprises are making the most through their webservice development: Coming to the importance of Webservices Development / API development for your Business applications, it is a fact that the largest user base of the Web APIs belongs to the web development space. Yet, end users can also benefit from them. Let’s take a look how: Integration : APIs enable the web developer to integrate the applications with advanced functions. Interactivity: End users find it easier to interact with the application. Creates value for providers: A well coded API can become the brand of a provider. Adapts the mobile interface: Lightweight APIs make it possible for faster downloads, upgrades in case of mobile. Expandable: APIs that are expandable make it possible for OS upgrades in phones and tables Different enterprises are using web-mobile integrations in their own customized ways. We need to understand how these integrations are...
1. Predicting upcoming trends in web development 20161.1.Background images 1.2.Card based design 1.3.Digital first branding 1.4.Open data 1.5.Responsive Design-evolved 1.6.Isomorphic javascript 1.7.Vibrant design Web development has entered into an exciting phase as it enters 2016. It is going through a complete makeover and hence it becomes interesting to predict what awaits us in 2016. As time rides by, a lot of visual information and graphic appeal becomes defunct. So what would stay and to what shall we bid farewell remains an important question at this juncture? What are we looking forward to then in terms of look, content, branding and data management? Seems like 2016 is the year when a lot of elements of the webpage shall see the new and bury the old. Lets run over the contents quickly. Background images Website speed and performance have become one of the primary factors as we approach 2016. With internet spreading across the globe and reaching out to the remotest corners of the planet, the web is being served on portable platforms. High quality background images are going to be a matter of the past. Innovations in typography are expected as they will be required to replace the background images. So say hello to your blank background and say yes to speed, better performance and better text. This brings us to the point of the “almost flat design approach”. It is not that it is a new trend for background images to take the backseat – we have been gradually reaching this point over some good period of time. The following image illustrates the almost flat design approach. In...
Enterprises have now understood the potential in the cloud. The cloud that serves the business with more self service ability and elasticity is now on high demand. As enterprises successfully make the transition and move their applications and services to the cloud, they are still left with a bigger issue which they cannot neglect – these enterprises haven’t been shifted their mission critical applications to the cloud. These applications for most of the enterprises are still pocketed in their own data center hosted by their servers. Hence as a reality check it hasn’t been possible for harnessing the cloud advantage to its full extent. Where do Enterprises Go Wrong? Is is important for enterprises to fix this issue and complete the transition. It has to be understood also that it is not a simple job to move these mission critical applications. Security is the highest concern. It also involves the availability of the technology to support these apps. Since the cloud is still going through its maturing phase, there’s scepticism as well as complexity involved in making the shift. This has created a gap in strategy between the critical apps and the non critical apps. However, this too shall pass. New innovations in cloud technology to meet the demands of the mission critical apps are already around. With time, a more mature and stable phase of cloud shall emerge which will make it more convenient for enterprises to move their critical apps to the cloud. Then the benefits of cost, efficiency and agility will come a full circle and not be limited to non critical apps. Let’s try to...
How does an organization manage its resources? We’ve seen organizations fumbling at the basic points. The common mistake is to aim bigger when you’re not prepared for it. You cannot fight Goliath without being prepared. Your organizational strategy needs to be different and needs to be tailored to what you need. In a competitive scenario, you will need to be prepared to fight the basics. For instance, you will need to have to decide between outsourcing projects versus choosing the seemingly more reliable option of staff augmentation. Here is a look at what a normal IT Consulting firm has to take care for instance. For them, staff training is important, as well as the question of security. Staff augmentation can take care of both these incidents but it might not be able to solve network or software issues that the in-house team cannot handle. For that, they might need to outsource the projects. What is Staff Augmentation? Staff augmentation can be a great way to reduce costs and improve operational efficiencies. If you’re looking to expand strategically and are looking for more human resource, staff augmentation is the way to go. Staff augmentation refers to where can add in staff to your organization as you want. Staff augmentation refers to adding in staff as per the needs of the company. You do not permanently hire the employees so you can scale up and down as needed, offering you the flexibility to manage important projects and needs as well as avoiding the liabilities of hiring full time employees. After the work is complete, the staff will no longer need...
The power of the web has transcended traditional methods of communication, branding and marketing. The web contains all the elements that were ever required by an enterprise to increase its ROI and create a profitable business. What does the web have which the traditional methods didn’t have? Is the internet showing an error 404 when a potential customer is looking for the service/product you are selling. An enterprise not leveraging the power of the web is almost sure to fail in today’s fluctuating and interactive market. Let’s look at some ways at how can enterprises leverage the power of web. 1. Huge Customer Base Thanks to the social network – more than a billion people are now connected on the same platform. So an enterprise that acknowledges the power of the web is going to exist for the billion online users for whom everyday new content is being created. These users are being converted into customers via inbound and content marketing. This has ensured the right traffic to the products they want to own or the services they seek. Every other second innumerable leads are tracked to find potential customers. To reach to a huge customer base has become easy and users are a click away if an enterprise understands how to leverage the power of the web. The mobile revolution has just spearheaded the same and markets like Korea and Japan have responded to the same already positively. The other countries on the same page are Singapore, Hong Kong and Australia. Also the customer demographic has become youth centric and hence the web’s user base that is pre-dominantly...
Digital marketing is already making the buzz these days. The reason behind is the proven results. No doubt, enterprises are reaching the pinnacle of success after employing the right set of digital marketing strategies. Special stress on strategies (just in case you overlooked!). Just having an enterprise page on Facebook, a profile on LinkedIn and twitter doesn’t work. You should have a strategy. You need to allocate resources for each digital channel (email marketing, SEO, SMM, PPC, content marketing and the likes) you want to invest into and look upon to get results. Randomly posting and updating once or twice in a month will surely not help, and this is the reason that you are not getting enough returns via enterprise digital marketing. Sounds true? Now let’s have a look at some of the mind blowing statistics. As many as 50% of the companies are making use of enterprise digital marketing, but sadly, don’t have any plan or strategy to execute that! As many as 83% of the consumers were found reporting that they were not happy with the experience of social media marketing that brands cater. And guess what, you can simply win the race by staying ahead in competition – making the most out of social media marketing – leveraging the best out of social media channels – strategizing and planning the digital marketing campaigns to provide a better experience to your customers and more! But Why Having A Digital Marketing Strategy Is As Important As Having Digital Marketing Itself? To have a proper direction If you are one of those companies which is not yet making use...
Today, most businesses realize the vitality of social media marketing and content marketing. But, many of them are still unaware of the wonders it can do. So, if you fall under the same radar, then you are not alone. It hardly costs you anything to present yourself on the social media. But, it is of no use if you just waste your time without employing proper strategies. And, here come the social media marketing and/or content marketing agencies. But, how can they help? And, why they should be able meet your requirements? All these we answer in this article to simplify your decision. Take a look. 1) Comes with Rich Experience Well… creating an account on social media is easy, but building a presence is not. You can ask your friends to connect to you to get a couple of Likes or Followers on your social channels. But, that is not going to hike your business figures. That may get you started, but it is not an effective way for long-term sustainability and growth. After all, how many friends have you got? And, are they your target audience? Can you limit your business to just 100-200 people? So, you need someone who can guide you right from getting started. A social media agency can help you here. They have a rich set of experience with advanced knowledge under their belt. For example, you might learn how to do Facebook advertising by reading some online blogs. But, do you know you can target audience better by using Facebook custom audience feature? And, what kind of Facebook messages can get your...
PHP web development has always been a complex and time consuming task. But not anymore! This is all thanks to high-end PHP frameworks. Agile application development is now not only easy, but it is also faster. These high-end PHP frameworks come to your rescue when time is a big issue and you want to implement those high-end functionalities in your application in the least possible time. Image credit: Flickr This is thus the time that you need to look at popular PHP frameworks. Without any delay, let us take a look at the top PHP frameworks that would help you develop agile and secure applications. Laravel Packed with a lot of interesting features, a tempting engine and other development related stuff, Laravel provides your application with a reliable and tested environment. Painless routing, a robust library and powerful ORM along with simple authentication are some of the features that make Laravel the first choice for developers. Allows you to easily manage third-party packages with its tool composer. Has an easy to comprehend syntax. Eliminates testing hassles with its built-in unit testing. Allows you to manage client and server routes through Restful routing. Provides you with the flexibility to craft enthusiasts’ small businesses into big enterprise applications all in one go! Phalcon Named as one of the fastest PHP frameworks that the industry has ever witnessed, Phalcon provides you with an array of features. They include asset management, security and translations, which make it one of the most preferred MVC frameworks boosted by PHP. Consider Phalcon to develop micro application and high-end MVC applications with multi modules. Easy to grasp and...
PHP and ASP.NET are definitely not new to the web development industry. They have both been major contributors to website and enterprise applications for many years now. Python, Django, Ruby on Rails and a lot of others have challenged their survival. But these two languages have always emerged stronger, all thanks to the feature set that they possess and the flexibility that they provide to developers. PHP development and ASP.NET development have been in a neck and neck competition with each other for the title as the best. And have thus forced CTOs and enterprise owners to make the difficult decision of which one to choose for their enterprise application? So let us find out more about these two languages! ASP.NET and PHP at a Glance ASP Active Server Page (also known as ASP) is scripting language mainly used on the server side which was developed by Microsoft. Image credit: Flickr It is a more powerful server side language and hosts an array of features, including links to the backend, session, and state management, and handling request and response parameters. A webpage that has been designed using ASP will include static HTML tags and dynamic validation using JavaScript or VBScript. Dynamic generation of HTML and CSS is also possible with ASP.NET. How Does ASP.NET Work? You request an ASP page which is on a server and the corresponding page fetches the information from the database. This then dynamically generates the HTML code for you to present your requested data and it sends it to you to view in a browser. PHP PHP is a scripting language. PHP is...
Amazon is not only about the online marketplace anymore and has more to it! With Amazon Web Services (AWS), Amazon not only helps you by improving your wardrobe, but also helps you with your cloud application development too! AWS is by far the best way you could host your application on the cloud. Hosting an application using AWS has many advantages. First of all, it is highly reliable. Secondly, it has cost effective computing resources on which you could host your application. It also has various components which make your application hosting process a lot easier and more flexible. This is perhaps one of the reasons why you need to host your application with AWS. AWS Components that Make Your Application Hosting Experience worth It Amazon Elastic Compute Cloud Commonly known as Amazon EC2, this component offers compute capacity in the cloud which is actually resizable. It also gives you APIs and full management consoles so that you can manage the computer resources. Amazon Simple Storage Service This component offers a web services interface that is easy to use and that can save and retain any quantity of data from anywhere around the world at any given time. It is easily available, safe and has good durability. Amazon Relational Database Service Commonly known as Amazon RDS, this component eases the whole setting up process and operation and can scale databases in the cloud that are relational. It offers a resizable database capacity while simultaneously handling databases of administration works that are time consuming. Amazon Cloud Front Amazon Cloud Front gives a content delivery system that is globally distributed and of...
