Cloud has become a hot topic amongst all the businesses all over the world. Many businesses today are migrating their operations to the cloud and many have started considering doing that eventually. Why would anybody want to migrate to the cloud? The answer is simple! It offers flexibility, mobility and does not go heavy on your budget. But migrating to a cloud setup is not as simple as considering all the advantages it will have for your business. It is rather a very tedious and an intimidating task. There is always this constant fear of ultimately doing it wrong. But don’t feel overwhelmed by these thoughts. Think how great it will be for your business if you get it right. Think about the tremendous value it will add to your business. Can you see it? It is worth it! Take the leap! Before you take the leap, you need to be sure why you are doing it. Do you need to change the architecture of your application, or you need to upgrade your application, or you feel it is finally time to implement the hybrid networks in your firm. This will solve half of your problem. The rest of it will be solved if you have the right tools, the right information and the right team on your side. Let’s look at all these points in details since they are what you should need to know about as somebody contemplating the decision of moving to the clouds: #1. Know your tools right. If you do know them then there’s no stopping from a smooth cloud migration. One of our...
What is NoSQL and why one should use it are the questions that have been in the air for a long time. While there are some who are unfamiliar with the technology, there are many who are looking for a new alternative to solve some of the issues they facing with their current database systems. Through this blog post we aim to demystify NoSQL for the relational database crowd and for the understanding of common information seekers. What is NoSQL? A NoSQL database environment is a non-relational and largely distributed database system. It enables rapid, ad-hoc organization of data. It is also very useful to analyze high volume of disparate data types. But what needs to be made clear here is that NoSQL encompasses a wide variety of different database technologies and is not a single beast. These different database technologies were developed in response to the rising volume of data that was stored about the users, objects and products. Another reason was that the frequency in which these data were accessed also increased over time. To improve the performance and processing needs of the database system, the NoSQL was developed. These are referred to as cloud databases, non-relational databases and Big Data databases. The most common types of NoSQL Databases The most common categories of NoSQL available and widely used today by many are listed below: Key-Value Store: These databases are designed for storing your data in a schema-less way. The data within it consists an indexed key and a value, hence the name. Common examples of this type of database are Cassandra, Azure Table Storage (ATS). Column...
The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more. The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions. Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below: SEO-friendly: A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience. Powerful Authoring Tool: A website must have an all-in-one authoring tool. It makes it...
If statistics are to be believed the worldwide mobile subscriptions for this year are projected to cross 6.5 billion. Yes, mobile has taken over and is changing how business professionals communicate with each other. There is no denying it! The explosive growth in mobile adoption rate is unparalleled and unstoppable. Also, audiences interact more with B2B brands that are there on the mobile. Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously: Communication becomes easy: There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging. Reaching your potential Partners becomes easy: Having a...
We are happy to announce that we have launched our new product, Zonka Feedback – that aims to cater all the services-based industries, especially the hospitality and restaurant industry. Zonka Feedback is a revolutionary, new and an out-of-the-box way of collecting feedback on tablet right when the guests are still in the premise. After much wait, we finally launched the product at The Restaurant Show 2014, UK’s leading exhibition that caters to the premium sector of the restaurant industry. The three-day event which started this Monday, October 6, 2014 at Earl’s Court, London, is where our team Zonka is keeping busy these days. The feedback management system offers powerful reporting, intelligent insights and instant alerts. These powerful tools make life easy for those in the services-based industries. With that in mind, we knew that The Restaurant Show 2014 will serve as the perfect platform to showcase to the world how awesome our brand new feedback system for restaurant, Zonka Feedback is. And were we right! We couldn’t have been more right! We are receiving some awesome updates from Zonka team present at the event. The product received great response by many big names from the industry in the international market on the first day of the exhibit itself. We can only imagine what the remaining two days of TRS 2014 hold for us. The exhibition is giving team Zonka the opportunity to meet with industry leaders and players, to discuss with them the latest industry trends and of course to showcase our amazing Android and iOS-based feedback app – Zonka Feedback. The vision of Zonka’s awesome feedbacks on tablet...
Despite what you have heard, read or just assumed, Email Marketing is a powerful tool amongst the different options we today have in Internet Marketing. There are many myths that surround Email Marketing. Many think that it is costly. Some think that it’s too technical. While there are some who think it is an old and dead. No, it is not! Email Marketing is very much alive and kicking. So much so that if used properly, it can lead your business to higher lead conversions, more sales and increased brand awareness. But like every important tool, Email Marketing also needs a strategy that needs to be pulled correctly. With this blog post, we aim to help you pull yours’ perfectly. So, here are a few steps that will help you make your Email Marketing Strategy a successful one. Step #1: Getting a basic setup – Deciding upon which way to get started with your email marketing campaign can be tricky. Whether to hire an email service provider or not? If yes, which provider is right for you? If no, you have an option to go for email templates. There are plenty of free HTML templates available on the Internet. Or you can get them custom made from a reliable digital marketing agency. No matter which option you choose just make sure that your templates are responsive. Step #2: Getting Email Subscribers – The next step is to get subscribers. Whether yours is a new setup or an existing business with millions of customer, you don’t get subscribers you won’t get a chance to grow as an email marketer. There...
