In the recent times, Marketing has grown to be a much more complex and globally encompassing activity for marketers. All thanks to the new range of marketing options and channels that are available now. One such channel that has emerged as a game-changer is Digital Marketing. Digital Marketing has enabled even smaller businesses to find, reach and connect with their customers across the globe. But like everything new, there are some Digital Marketing myths that stop many businesses to take the leap and as a result, they continue to suffer the consequences of not being there on the social network. As a global Digital Marketing Agency, we have come across clients who are either apprehensive about Digital Marketing or hold many wrong notions about the what, when, how of the Digital World. Through this blog post, we attempt to debunk some of the myths and bring to you a clearer picture. Myth #1: Digital Marketing is all technical. No, it’s not! Like traditional marketing, Digital Marketing also involves careful planning and execution. A successful Digital Marketing Campaign includes a number of well-thought out strategies that together make the campaign work. Myth #2: Creating just a website will do. A big no! It’s like you have built your online presence and you are expecting that people will show up on their own. They won’t! The World Wide Web is vast and there are probably many players like you in the market already. You have to reach your customers by effectively planning and executing the Digital Marketing strategies, as discussed in the above point. Myth #3: Any Content will do for...
Like many, we can’t help but go on and on about how fabulous the new iPhones are. We have our own list of reasons why we can’t get enough of the new phone. But one reason that is an absolute favourite to us is the bigger display with Retina HD display. For many years the rival smartphone makers had one major advantage over the iPhone – the bigger screen size. While the iPhone was stuck with a smaller screen display, the rival smartphone makers could attract different target audiences; most importantly the ones who love to spend more time playing games. Well, all these shortcomings has been overcome by the great team behind responsible for making the awesome new iPhone 6 and iPhone 6 Plus. Not only the gaming industry, but this advancement in the iPhone 6 and iPhone 6 Plus lends a great opportunity to all the app makers to make the most of the bigger screen. There are currently over 1.3 million apps in the AppsStore. Apple’s launch of the new 4.7 inch iPhone 6 and 5.5 inch iPhone 6 Plus does not necessarily mean that the developers will have to redo all these apps to work properly on the bigger screens of the new iPhones. Phil Schiller, the marketing chief of Apple, in the keynote speech at the launch of the product on Tuesday revealed that the iOS 8 platform has a desktop-class scaler that allows apps to the various screen sizes. This also means that the users, for the very first time, will be able to use the device horizontally on iPhone 6 and iPhone...
