Gone are the days when websites were developed for large screens of desktop computers or laptops. Today, everything has to be scaled down to fit smaller screens of mobile devices such as smartphones or tablets.

With Google’s mobile-friendly update for websites as released on April 21, 2015, it has now become apparent for every webmaster or blogger to apply a mobile-first strategy for website development.

Developers now focus on mobile-optimised websites that work great on mobile phones and tablets, and then scale up perfectly for larger computer or laptop screens.

Let’s take a look at what mobile first web-design means, and its importance for websites, and how to start development of mobile-friendly websites.

What Does Mobile-First Approach Mean?

The ‘mobile first’ strategy for website development involves designing an online experience first for mobile devices and then optimizing it for scaling up to desktop and laptop computers.

It does not mean designing a website that works well on desktop computers and then adjusting it to be compatible with mobile phones or tablets. The mobile-first process is to design online websites specifically for mobile customers, keeping their dynamic behaviour, context and needs in perspective.

The user interface should suit mobile devices with easily readable text and easy navigation to the different sections of the site.

Why Go Mobile-First?

The number of mobile users has increased manifold and easily outnumbers the number of people that access websites on PCs or laptops.

According to a ComScore report, mobile devices generate more than 60% of the online traffic to websites. This percentage keeps on increasing with every passing quarter, and that has fuelled the need for every business to have mobile-friendly websites.

Source: ComScore

So, if you haven’t optimised your website yet, you need to get their sites scaled up for the smaller screens.

Today, the majority of internet users access social media via tablets or mobile phones. So, a new website shared on any social media platform with friends and colleagues is more likely to be viewed first on the screens of mobile devices.

If the site is not mobile-friendly and users are unable to view it correctly the first time around, then, they are less likely to recheck the website from their desktop or laptop. It is, therefore, obvious that any new website or blog needs to be designed and developed with a mobile-first strategy.

Importance of Mobile-Friendly Websites in 2015

Now, it has become even more important to develop mobile-optimised websites because of the mobile-first update (known as mobilegeddon) from Google (in April 2015).

As per the update, any mobile-friendly website or blog has a better chance of appearing higher in Google search results on mobile devices as compared to sites that are not mobile-optimized.

Another reason for websites to move to mobile-optimised versions is the ever-growing trend of online shoppers preferring to use apps for shopping. The amount of time that is saved (by shopping on the move) along with the money saved through discount deals on the apps of famous eCommerce players has ignited the need to go mobile with websites on an immediate basis.

Any new eCommerce merchant has to ensure that the developed website is first compatible with mobile devices as the majority of the target audience will be tablet and smartphone users.

This need was further emphasised when Amazon reported around 60% online sales from mobile devices during shopping season in 2014 (source: CNET ).

Useful Tips for Mobile-First Site Development

It is necessary to have a fluid and responsive design instead of an adaptive one. This will ensure the site layout fits accurately for varied screen sizes of different mobile phones and tablets.

Another important task is to focus only on the core features and content, as mobile sites need to be developed within limited real estate.

So, unlike the screen real estate available with larger monitors and displays, web designers need to rethink their strategy while designing a mobile website from scratch. Anything that is not absolutely necessary for the mobile users can be removed from the site design to save space.

The preferable approach is to focus solely on content (images, text, forms) initially, followed by site beautification through the addition of CSS elements. Later, the focus should be to provide add-on features using JavaScript.

This progressive enhancement approach from content to styling to the presentation will add immense value to the mobile website.

So have you adopted the mobile-first approach for your websites already? Let us know in the comments below, and thanks for reading!

The post Mobile First Approach & Strategy – What, Why, How, When? appeared first on Classic Informatics.

Mostly, the trend is of businesses look at exploring White Hat SEO, or SEO through ethics that Google approves, in a better way. The latest Google update just reinforces Google’s dominance in the search engine market. The Google Penguin update, for instance, was aimed at filtering spammy content and ensuring that quality content rank higher. Now, we see that Google has introduced the Mobilegeddon update that is rewarding websites, which are mobile friendly.

In fact, there is one interesting point that I would want to mention here. As early as 2013, Google’s Matt Cutt had stated how the company will now penalize companies with slower page loading times.  Yes, Google’s plan to move in this direction was evident for some time now – it was not a matter of if but when.

What Does The Mobilegeddon Update Mean?

The Mobilegeddon update is aimed to reward businesses with sites that are mobile friendly, helping them get better rankings in search results and be featured more prominently.

The change, effective from April 21, means that you will have to design a mobile friendly site sooner than later if you want to stay in the competition. The update seems to be much more important than all Google updates till date, including Google Panda and Penguin. Those in the web developer world would know that when these two updates were introduced, the rankings of many websites changed drastically – many for the worse. Some of these sites never managed to recover. So, what does this mean if you’re a website owner?

A Mobile-Friendly Site… Is Your Site One?

A mobile friendly site has a responsive design, a dynamic service, and separate URLs. You can check out Google’s Mobile-Friendly Test page. to know how mobile friendly your site is.  While not perfect, the test is an indicator of how mobile friendly Google thinks your site to be. While the parameters by Google aren’t available (Google never discloses their algorithm how they rank websites because that can lead to its misuse), but we can figure out some expected developments nonetheless. Here is a roundup of the changes you can expect from the update.

Expect each page to be assessed individually

It all probability, Google will access each page individually. This means that all your web pages need to be mobile friendly and not just one – most popular searches will probably feature mobile friendly only pages.  This also means that if your website has both mobile friendly pages and desktop only pages, expect only the former pages to be promoted. However, most websites are either mobile friendly or not, so this shouldn’t be a problem.

Drop in rankings

This is obvious – if your website is not mobile friendly, expect it to drop significantly in search results.

Real-time operation

This is a big development. Google is expected to update in real time. This means that if you do not have a mobile site ready yet – don’t worry. When you’re ready with one, expect Google to pick it up and reorganize the search engine rankings accordingly. However, do note that Google’s web crawlers do need to index your page. This can take a few days or even weeks at times – so expect delays the first time when you have your mobile site ready.

Search Results On Mobiles

Did you notice how search results differ in your mobile? For one, check out the local search results in your smart phone – they’re bound to differ from the one in your desktop. This development was a result of the Google Hummingbird update and the Mobilegeddom update is just one step further.

Why Did Google Bring Out The Update?

While we might be interested more in the changes Google brings with the update, an important factor is why Google chose to go the mobile way now. The reasons are simple – mobile growth has been phenomenal in the last few years and more people access the internet from their smartphones than their PC’s. Translate this into the fact that Google aims to enhance user experience, and rewarding mobile friendly sites was a natural option.

The development means that users can browse quickly on their smartphones and access all features of the site. A simple example would be with sites that still have Flash (yes, there still are some of them out there, though the advantages of having a Flash site is next to none). Mobile devices cannot play Flash and people accessing the site would not have been able to view the website content properly. Now, that is going to change with Google gathering search results that create the right user experience for the mobile user.

Here is a chart to survive the Mobilegeddon update.

Have you been affected yet by the Mobilegeddon update?  How many of our readers do have a mobile friendly site? If not, when are you planning to have one? Or do you feel that you don’t need one, yet?

The post Mobile Search Optimization – Google’s Move to Change the Game appeared first on Classic Informatics.

There are more mobile users using the internet than those using fixed internet access lines today, and it comes as no surprise.  It’s no longer the question of whether you should have a mobile presence, but rather ‘when?’ Google’s Mobilegeddon update was important for web developers. For app developers, Apple’s introduction of Swift as a programming language was a wake-up call.

Mobile adoption is increasing with a Gartner report stating that users are increasingly satisfied with the current engagement rates. So, does it mean that you need to develop apps for both these OS? That’s one area that many entrepreneurs and developers ponder about. App entrepreneurs and developers are looking to develop apps on both Android and iOS, and are often asking the question, ‘Which one do we look at first’? Here is a quick head to head comparison of the features of both the platforms that developers need to take a look at.

iOS 8

What do you like about the iOS 8 – the new developer friendly features or a smoother performance? iOS 8 has the same design as its predecessor and comes with a number of extensions for developers. With iOS 8, Apple has finally moved away from its policies of not allowing third party extensions to communicate with its operating systems. So, which extensions have come in? Here is a look.

• Today extensions

  Much like Windows phone’s Live Tiles, iOS users will be able to view information in the Today View from their Notification Center.

• Action extensions

  These extensions allow you to translate the text displayed in another app. For instance, you can use Bing Translate to help you translate text in the Safari window.

• Custom keyboards

  Much like Android’s Swiftkey or Swype, that’s developed by a third party app developer, Apple now allows third parties to create custom based keyboards for the iOS 8.

There are other extensions as well. Photo editing extensions allow users to edit photos, right after taking the picture with the phone, without the need to go to the third party app. Storage provider extensions allow users to select cloud services like Dropbox and OneDrive easily.

What makes iOS 8 Special?

We know that iOS 8 boasts of new features – but which ones are the best? There are a host of things that are new to iOS 8. One of them is Continuity, or the ability of Apple users to pick up their work from one Apple device to another Apple device – say you were writing on your Mac and then had to go out – your iPhone could help you finish off your task.  Introduction of Swift as a programming language brings in a whole new dimension to app developers. While there is a good learning curve of Swift, Apple promises faster and better app-making with Swift.  There are many other features that can be a developers’ paradise – from Family sharing to Health Kit and Home Kit.

Where does it fall short?

Don’t fall in for the iOS 8 as your ultimate choice for app development – there are a number of areas that Apple still needs to address.  For instance, Apple didn’t time the release of iOS 8 well, with bugs aplenty leading to missing features for users. Apple had to send in an immediate update to fix the issue.

Apple’s iOS8 isn’t open source like Google’s Android. While that can work to an advantage sometimes, it means that users and developers have to wait for Apple’s acceptance before bringing in something new.

What’s the future like?

The changes by Apple that allows third party app developers to integrate with Apple’s own services, is a positive one. While it opens a new world for developers, users are benefitted as well through increased choice. Apple is expected to work more towards making their OS more developer friendly, with app making becoming easier.

Google’s Android Lollipop

Google has recently unveiled the next Android platform – Android M. The move is a surprising one as Google is yet to fully roll out Android Lollipop for a number of devices. For developers and app publishers, the question often is to choose

Google has made quite a few changes to Lollipop and seems to bring significantly more to the table.

• New & Vibrant Google’s Material Design

  Lollipop sports a new design, and unlike iOS 8, which is similar in UI to iOS 7, has over 5,000 new API’s for developers. The design, called Google’s Material Design, offers new themes and new widgets that offer complex views and custom shadows and animations with the help of new API’s. Backgrounds and images look sharper than ever and the ‘shadows’ effect is the first to be introduced.

• Theme for apps

  App makers can create different themes for the apps that can help change the users’ Android experience.

• More stable core

  Google seems to be doing away with its lagging issue bit by bit. The lollipop promises a more stable core, offering better frame rates and user experience. In fact, Google is investing in Project Volta that is making the cores more energy efficient.

• Heavy Customization capability

  Users have a room for customizing their Android easily. While Google will maintain the same design language for all of its devices, from Google Chrome to Android Wear.

• More intuitive

  Lollipop better understands the users. Whether it be the use of contextual technology with the help of Google Now or touch feedback on default animations, Lollipop is more intuitive than its predecessors.

• Testing

  Developers can test apps with a new updated runtime, which helps apps pass the ART test.

What makes Android Lollipop appeal?

Android is open source and thus has the scope of customization. While Google releases its Android version, most providers customize it. So, there is a different feel to your Samsung Galaxy S 6 than the HTC M9. What the customizations do, is help enhance features and enable developers to expand on device capabilities.

Where does it fall short?

Google is still working on stability. Android still faces the lag issues

What’s the future like?

Google has been experimenting with Android for a long time. It’s time they got it right and the Lollipop was a step in the right direction.  Android M, already slated to be released by the year end, will further expand on Android’s capabilities.

Verdict

Google offers more customizations than Android but a system that still is plagued by lags. iOS offers a lag free system but offers less customizations. Both the companies are looking at enhancing user experience, albeit different ways.

While Apple’s CEO Tim Cook termed Google’s system as vulnerable, Google’s then CEO Larry Page said that there was no real competition to Google. Developers need to understand that both the app ecosystems offer a lot when it comes to exposure and the way out is only to move from one ecosystem to another. As to which ecosystem, works better initially, here’s the deal – Google’s Play Store fares better when it comes to freemium models while Apple is the better way to go first if you’re offering paid apps.

The post iOS 8 Vs. Android Lollipop: The Developers’ Perspective appeared first on Classic Informatics.

But there’s one more thing on which the success or failure of every online business hinges. And that is how readily and quickly you adapt your business to the changes your immediate environment (technological or consumer behavior) may offer you. Currently, the eCommerce industry is faced with changes in both technological environment as well as changes in the consumer behavior. We have shifted from the desktop era to the mobile era and the eCommerce industry is not an exception. Your buyers are searching for your business over their mobile devices. Are you prepared to greet them there? You better be because if you are not, be ready to say goodbye to them for forever.

If you wish to keep your customers with you then say hello to mCommerce! You need to do this because that’s where eCommerce is headed. To help you with this emerging trend, we are listing out five very basic things you can adopt to be able to cater to your mobile audience.

• The first thing you can do is to build a responsive website or make your existing website responsive to different screen sizes.
• Don’t forget to make your responsive website compatible with multiple platforms so that your users can access your mCommerce store from any device without facing any issue.
• To stay ahead of your competitors, make special efforts to make your website faster, clutter-free and user-friendly. Offering ten features is not that important, but offering a self understood mobile website will help you in the long run.
• Your mCommerce website has to offer a great user experience so that they keep coming back to you again and again.
• Native apps will help you point your sales figures to the north so don’t hesitate from developing native apps for Android, iOS, Windows or any other platform.

The post What’s The Future of eCommerce? It’s mCommerce! appeared first on Classic Informatics.

The New Theme

The first thing you will notice new in WordPress 4.1 is the default Twenty Fifteen theme. The beautifully designed theme fits perfectly well with WordPress Internationalization. The new theme supports Google’s Noto Serif & Sans fonts and that to for many languages. This means that users who publish content in any of the languages with non-Latin alphabets will not have to adjust fonts for their languages.

Apart from this, from a features point of view the Twenty Fifteen theme offers options like custom header and custom background. You will be able to set color schemes and there will be built-in support for popular social buttons. All you will need to do is to create a menu in the native WordPress interface and these icons will appear on your website / blog.

The New Dashboard

In the earlier releases including the release of WordPress 4.0, various improvements were made to better the language pack support. With WordPress 4.1, this trend will go further I the sense that the users will now be able to directly download appropriate language packs from WordPress’s official website.

The WordPress 4.1 will offer its users a floating panel in the visual mode that will make things more intuitive for them. Another improvement in the latest version will help the beginners to align the images better and easily in the WordPress post editor.

Also, the Login sessions that were implemented in the WordPress 4.0 are going to have management UI in settings. This means that the users will now be able to review what sessions they have on different devices and log out if they feel it is necessary.

Other Changes

Some other changes that you can expect from the new release includes improved user interface for the purpose of installing and updating plugins and themes; improvements to media management on mobile devices; meta, date, and tax query improvements; and accessibility improvements.

The post What’s Coming In WordPress 4.1? appeared first on Classic Informatics.

What is NoSQL?

A NoSQL database environment is a non-relational and largely distributed database system. It enables rapid, ad-hoc organization of data. It is also very useful to analyze high volume of disparate data types. But what needs to be made clear here is that NoSQL encompasses a wide variety of different database technologies and is not a single beast.

These different database technologies were developed in response to the rising volume of data that was stored about the users, objects and products. Another reason was that the frequency in which these data were accessed also increased over time. To improve the performance and processing needs of the database system, the NoSQL was developed. These are referred to as cloud databases, non-relational databases and Big Data databases.

The most common types of NoSQL Databases

The most common categories of NoSQL available and widely used today by many are listed below:

• Key-Value Store: These databases are designed for storing your data in a schema-less way. The data within it consists an indexed key and a value, hence the name. Common examples of this type of database are Cassandra, Azure Table Storage (ATS).
• Column Store: These store data as columns which makes aggregation fast. But you still have to do object – table modelling and mapping by yourself. Examples include BigTable and HyperTable.
• Document Database: These databases expand on the basic idea of key-value stores. These databases store application information in logical aggregates. Take a scenario where there would be a lot of tables, requiring a lot of joins to pull back an aggregate. Common examples of this type of databases include MongoDB and CouchDB.
• Graph Database: These are based on the graph theory. Graph databases are designed for data whose relations are well represented as a graph. Examples are Neo4J and Polyglot.

Why use NoSQL?

There are many reasons why many are opting for NoSQL databases today. It offers benefits to both, developers as well as the businesses who are need of a strong database system. Here are some reasons that totally make NoSQL a great choice for your next project.

• It improves the programmer’s productivity by letting him / her to choose a database that better matches the application needs that he / she is working on.
• It improves the data access performance since it is capable of handling larger data volumes. So, it reduces latency and improves throughput.
• Most of the NoSQL databases are developed and known to tackle particular, often extreme challenges.
• NoSQL systems, such as Hadoop are capable of handling the volumes of ‘big data’ as compared to what even the biggest of RDBMS.
• NoSQL databases use a number of low cost commodity servers to manage huge volumes of data and transaction, allowing you to store and process more data at a much lower cost.
• NoSQL databases have more relaxed data model restrictions, which is always a good thing.

The post All You Need To Know About NoSQL appeared first on Classic Informatics.

The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.

Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:

• SEO-friendly:
  A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.

• Powerful Authoring Tool:
  A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.

• No Web Authoring Expertise Should Be Required:
  A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.

• Multiple User Activity and Collaboration:
  A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.

• Media Manager for Digital File Management:
  Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.

• Service and Product Categorization:
  A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.

• Archiving:
  A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.

• Secure:
  Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.

The post Features of a Good Content Website / Application appeared first on Classic Informatics.

Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously:

Communication becomes easy:
There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging.

Reaching your potential Partners becomes easy:
Having a mobile-friendly website always pays. Not only does it act as a representative of your business to the mobile audience, it also gives your potential partners the freedom to access your website any time from their Smartphones. It also lets you break free from the old norms of conducting a meeting with your business partners in a board room. You can make presentations and reports on your Smartphone itself and show them to your partners or superiors while sitting in a hotel lobby.

Mobile gives you more power to market your brand better:
Like mentioned earlier too, mobile gives you a brand new platform to market your brand. With a mobile phone you can spread the word about your brand and open doors to many more business prospects. A simple SMS can be used to inform your business associates and end customers about the innovations, new products and developments made. This ultimately leads to expanding your reach and expanding your business. Also, Smartphones makes social media more fun. You can constantly be in touch with your audiences. Tweeting, commenting, sharing, liking or posting about something, whatever it is, you can do it directly from your mobile.

It is time you got yourself some mobile solutions!

The post Why B2B Companies should take the Mobile route appeared first on Classic Informatics.

We are happy to announce that we have launched our new product, Zonka Feedback – that aims to cater all the services-based industries, especially the hospitality and restaurant industry. Zonka Feedback is a revolutionary, new and an out-of-the-box way of collecting feedback on tablet right when the guests are still in the premise.

After much wait, we finally launched the product at The Restaurant Show 2014, UK’s leading exhibition that caters to the premium sector of the restaurant industry. The three-day event which started this Monday, October 6, 2014 at Earl’s Court, London, is where our team Zonka is keeping busy these days.

The feedback management system offers powerful reporting, intelligent insights and instant alerts. These powerful tools make life easy for those in the services-based industries. With that in mind, we knew that The Restaurant Show 2014 will serve as the perfect platform to showcase to the world how awesome our brand new feedback system for restaurant, Zonka Feedback is. And were we right! We couldn’t have been more right! We are receiving some awesome updates from Zonka team present at the event. The product received great response by many big names from the industry in the international market on the first day of the exhibit itself.  We can only imagine what the remaining two days of TRS 2014 hold for us. The exhibition is giving team Zonka the opportunity to meet with industry leaders and players, to discuss with them the latest industry trends and of course to showcase our amazing Android and iOS-based feedback app – Zonka Feedback.

The vision of Zonka’s awesome feedbacks on tablet app is to turn every brand into a success story by converting its customer feedback into customer satisfaction. Our Zonka Feedback team present at stall L-02 of Earl’s Court, London is meeting many who share the same vision.

All the best team Zonka!

The post Zonka Feedback’s Grand Launch at TRS 2014 appeared first on Classic Informatics.

But like every important tool, Email Marketing also needs a strategy that needs to be pulled correctly. With this blog post, we aim to help you pull yours’ perfectly. So, here are a few steps that will help you make your Email Marketing Strategy a successful one.

Step #1: Getting a basic setup -
Deciding upon which way to get started with your email marketing campaign can be tricky. Whether to hire an email service provider or not? If yes, which provider is right for you? If no, you have an option to go for email templates. There are plenty of free HTML templates available on the Internet. Or you can get them custom made from a reliable digital marketing agency. No matter which option you choose just make sure that your templates are responsive.

Step #2: Getting Email Subscribers -
The next step is to get subscribers. Whether yours is a new setup or an existing business with millions of customer, you don’t get subscribers you won’t get a chance to grow as an email marketer. There are multiple ways to increase your subscriber base. One of them is by personalising your call to action. But before that it is important to know who your target audience is and what you want to send them in your mail.

Step #3: Plan your Campaign Strategy -
If you think only mailing a newsletter will do the trick then you are missing out on a lot. We are not saying here that newsletters are ineffective. Email newsletters have been the bread and butter of email marketing since the 90s. Sending out newsletters is an important strategy and can make you lots of money. But the effectiveness of your email marketing campaign increases manifolds when you combine your newsletter campaigns with Trigger-based campaigns. Trigger-based campaigns are triggered by customer behaviour. For example, welcome emails after a trial sign up, cart abandonment etc.

Step #4: Creating killer Content -
Content holds the power to either make or break your email marketing campaign. Be it the subject line or the message you type in the email body, the content needs to killer. It should connect with your customers, engage with them and should ultimately induce them to take an action. The sure shot ways you can achieve this is by creating curiosity in your customers through the subject line; use contextual data; and proper linking if sending emails that form a series.

Step #5: Tracking your Results -
You have got yourself a basic set up. You have found yourself subscribers. You have even formed email marketing strategy and have started with sending emails to your target audience. But all will go in vain you don’t track the results your email campaign is yielding. This no doubt involves tracking the number of opens and clicks. But most important of all is to have the number of conversions. Once you know which emails got you leads, you can plan your next email strategy accordingly to increase your conversion rate further.

Step #6: Optimising your Email Campaign -
Optimising your email campaign is the next step towards making your email marketing strategy successful. This step is very similar to Step #2 as here also you are required to segment your customers. You can segment your customers on the basis of their attributes or by tracking their online behaviour. This helps you in sending more granular email to your customers that lead to increased conversion rate. The best way to go about it is by testing your emails. A/B Testing lets you know what works and what does not work for your brand.

Step #7: Increasing your On-Page Conversion Rates -
When it comes to your email marketing, there are two places where landing pages become important – collecting leads and getting customers to take action once they click through your email. To achieve this, you must focus on three things – a clearly visible call to action; giving your customers a social proof to give them a reason as to why they should subscribe; and collecting relevant data about your customer segment.

The post Making your Email Marketing Strategy work appeared first on Classic Informatics.